#Fishsmart A campaign launched by one of our key partners, Bassmaster and supported by the Rapala® Pro Staff, is a campaign message that is important to keep in mind. Rapala is going to continue […]
Anglers asked and Rapala® delivered. The popular Rapala Shad Dancer® is available now in a smaller size. The new No. 4 model measures 1-1/2 inches — half an inch shorter than the original Shad Dancer. […]
When targeting mid-depth structure in clear water, you’ll find no better bait than a Scatter Rap® Glass Shad. The new Rapala®crankbait combines translucent color patterns, a classic Shad Rap® profile and an inimitable Scatter Lip™. […]
When targeting mid-depth structure in clear water, you’ll find no better bait than a Scatter Rap® Glass Shad. The new Rapala®crankbait combines translucent color patterns, a classic Shad Rap® profile and an inimitable Scatter Lip™. […]
For walleye anglers, the wind can giveth and the wind can taketh away – makes the ‘eyes bite, but complicates casting for ‘em. So next time you want to bust ‘em when it’s gusty, sling […]
With a name almost too perfect a fit for the job, Mark Fisher played a leading role in product development at Rapala® USA for nearly two decades, lovingly designing, testing and perfecting the brand’s best-in-class […]
When trolling for deep-dwelling gamefish, anglers have often had to trade a little lure action for efficiency in covering water. Then along came Rapala®’s Scatter Rap Deep Husky Jerkbaits, a trolling lure that offers the […]
Bigger isn’t always better. Sometimes it’s the ultra light lures that catch the big guns. To help anglers load the boat when fish are chasing small forage, Rapala® created its Ultra Light line-up. In certain […]
When coastal fish are schooling near the surface, catch more by backing off them and heaving Rapala Long Cast X-Rap baits. “It’s imperative to get back enough where the fish will still be up and […]
When in-shore fish show fins in the shallows, you can be sure Capt. Rick Murphy will be flinging two new baits at ‘em – X-Rap® Twitchin’ Minnows and X-Rap Twitchin’ Mullets. “These are going to […]
Not since the Shad Rap® has a single bait excelled so well at catching both bass and walleye. But Rapala®’s new Shad Dancer is another such multi-species star. “I would liken it to having the […]
Walking the dog has never been so easy. Leash on a Rapala® Skitter V and you’ll soon be triggering topwater bites like a pro. “A 4-year-old kid could make this thing walk on his first […]
It never fails to amaze how many baits flood the market each year, but how few become fish-catching sensations. Fact is, what creates a fish-catching phenomenon is not just the bait but the interpretation of […]
When the water’s cold, Rapala has the baits that heat up the action. If you’re not slinging Shad Raps, Husky Jerks, X-Raps, or DT’s this time of year, you might as well stay home. So […]
Talking about winning hook, line and sinker – literally. Rapala Pro Seth Feider dominated the 2016 Bassmaster Angler of the Year Championship, winning on Minnesota’s Mille Lacs Lake with a drop shot set-up comprising a […]
When the bottom’s almost as likely to grab your bait as a gamefish, a light, slow-falling, lipless crankbait will likely get more bites and less hang up. That’s why Tony Roach has been throwing the […]
It doesn’t take much to get the party started with the new Storm® Arashi® Vibe. Even the slowest retrieve speed will elicit shimmies and shakes from Storm’s new lipless crankbait, spurring even the most wallflower […]
Rapala Commemorates 80th Anniversary with new Brand Film – Rapala released “The Search,” a brand vignette, today in honor of its 80th Anniversary. Inspired by the passion that drives every fisherman or woman, it tells […]
To catch big crappies this spring, target shallow reeds and wood with VMC® jigs and Trigger X® soft baits once water temps hits 42 to 44 degrees. When the water warms to the upper 40s, […]
Taking a kid fishing? Pack snacks, put life in the live well, and don’t get distracted staring at your electronics. Above all, allow your lil’ tykes to “determine the experience,” advises Rapala Pro-Staffer Joel Nelson, […]
In rapidly changing conditions, it helps to keep an open mind and an open tackle box full of different baits. That’s a lesson Rapala® pros were reminded of last week in the 2016 Bassmaster Classic, […]
In a school of look-a-likes, the bait that swims distinctively stands out, triggering strikes. That’s what makes Rapala’s new Shadow Rap® Shad such a remarkable jerkbait — bass haven’t seen action like this before. “It’s […]
To catch walleyes this time of year, your best bet is downsized Rapala baits. But for slab crappies, consider upsizing. That’s the recommendation of In Depth Outdoors TV Host James Holst, an ICE FORCE® pro […]
When the bite window opens, it pays to be in the right place, with the right baits. For Prairie Pothole walleyes this month, that means fishing Rapala® Ultra Light Rippin’ Rap®s and VMC® Tingler Spoons […]
Among the differences between Rapala® pro anglers and recreational anglers is a depth of experience that enables the pros to avoid making — and repeating — common mistakes on the water. Here’s six unforced errors […]
The hottest, hush-hush bait last year will benefit in 2016 from six cool new color patterns. Rapala® Jigging Rap®s are now available in Pearl White, Bluegill, Regal Shad, Helsinki Shad, Redfire Crawdad and Purpledescent. “You’ve […]
When big fish are following tiny forage, you gotta go small for big success. To match the hatch, tie on a Rapala® Ultra Light Pop. “When you hear people talking ‘match the hatch,’ they’re often […]
Among the differences between Rapala® pro anglers and recreational anglers is a depth of experience that enables the pros to avoid making — and repeating — common mistakes on the water. Here’s six unforced errors […]
Made by angers for anglers, Rapala® accessories will make your time on the water effortless with just the right tool for the job. So don’t launch your boat without Rapala Stainless Steel Pliers, a Mini […]
Watch legendary Rapala anglers, Al & James Lindner go on an exploratory mission armed with Rapala® Shadow Raps. They explain why the Shadow Rap is a flat-out killer bait for largemouth and show you how […]
From helping you reel in your first sunny off the dock, to netting a wall-worthy fish together, few bonding moments create lasting memories like a day of fishing with Dad. While just wetting a line […]
The “hot ticket” for inshore fishing this spring is the Rapala® Floating Magnum®, says George Poveromo, host of World of Saltwater Fishing on NBC Sports. “They’ll hit that plug like a ton of bricks,” he […]
Our Rapala blog has all the latest Rapala fishing news, product info, pro tips & picks and more. Get the first look at Rapala news updates, new lures and featured videos.When he came from behind […]
Showing bass something they’ve never seen before was key for Rapala® pros who finished in the top 15 of the Bassmaster Classic last week on Lake Hartwell. Mike Iaconelli (6th), Ott DeFoe (11th) and Jacob […]
At day’s end, a shadow doesn’t die, it slowly fades away. So it is with Rapala®’s new suspending jerkbait, the Shadow Rap®. Combining a horizontal struggle with a vertical fade, it perfectly mimics a minnow’s […]
Living in the shadow world between life and death, the Rapala Shadow Rap combines both the vertical and horizontal struggles that a minnow exhibits when its life hangs in the balance. Sculpted with flat-sides, the […]
Want to equip your wheel house as well your home? Consult Bryan “Beef” Sathre. Few are as qualified to comment — he’s a fishing guide and pro-staffer for both ICE FORCE™ and wheelhouse builder Glacier […]
Smaller VMC® spoons, Trigger X® soft baits and Rapala® jigging baits are all putting fish on the ice this month, report ICE FORCE™ pros from across the Ice Belt. “It’s time to put the cannons […]
With the holiday season fast approaching, the inevitable last-second rush to find gifts for friends and family isn’t far behind. This year, don’t panic. Instead, hook up your loved ones with the latest and greatest […]
Free Standard Ground Shipping On Qualifying Orders Over $25 Before Taxes, Surcharges And Shipping Offer Details: Qualifying orders over $25 before taxes, surcharges, and shipping will receive free standard ground shipping. Taxes and Surcharges are […]
Step into the surf and hook a false albacore on beautiful fall days in the Northeast and you may never need step foot on fishing boat again, says veteran Northeast surfcasting fanatic Chris Shoplock. And […]
Topwater Baits: Not Just For Breakfast Anymore: Not just for breakfast anymore – once a slogan for Florida orange juice, keep those words in mind when you tie on a Rapala topwater bait. Both are […]
Whether you’re headed to water or woods this fall for fins, fur or feathers, be sure to pack a rapala fillet knife. “One of those goes in my field bag wherever I go, whether I’m […]
It’s said that big things have small beginnings. The adage rings especially true for Rapala®, a company that has put high-quality fishing lures and accessories in the hands of anglers across the globe for more […]
No matter where you live or what species you target, there’s a bait that will put fish in your boat this spring. Bassmaster Elite Series angler and Rapala pro-staffer Brandon Palaniuk is looking forward to […]
A welcome change from unwrapping the clichéd necktie or bottle of cologne, this Father’s Day, help dear old dad satisfy his thirst for aquatic adventure with the gift of best-in-class gear from Rapala® and Respected […]
The Fishing Report Prize Packet Giveaway for this coming season is BIG! Anyone who contributes fishing comments and/or photos is eligible to win. If you contribute twice a month, your name goes in the hat […]
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