Before Lowrance invented and sold the first recreational sonar product for fishermen in 1957, many anglers focused their time on the water searching for gamefish near or around the shoreline. The reason is simple: When […]
Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the evolution of convenience and superior performance in fishfinding technologies – the new Lowrance TotalScanTM all-in-one transducer – combining proven CHIRP sonar capabilities with […]
On a fishing trip to Texas for big Alligator Gar, Pete Maina was able to utilize the Side Scan feature of his Lowrance StructureScan on the to actually locate larger fish to cast to.
Lowrance®, a world-leading brand in marine electronics since 1957 – announced today the newest addition to its Elite-3x family of value fishfinder-only products, the Elite-3x DSI. Designed to enhance any fishing experience by providing crystal […]
Navico, the world’s largest manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands, announced today the launch of its newest brand, GoFree. Designed to deliver content and services to consumers […]
Every year I start out and fish some of my favorite spots, I find that what happened last year or even last month can be extremely different. I spend all this time searching some of […]
Lowrance, a world-leading brand in fishing electronics since 1957 – announced its all-new Outboard Pilot for use with the Lowrance High Definition System (HDS) series. This easy-to-use autopilot system allows fingertip steering of the outboard […]
Lowrance, a world-leading brand in marine electronics since 1957 – announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All Season pack. The most affordable color […]
Ever since Lowrance opened anglers’ eyes to the underwater world with the iconic “Green Box” back in the 1950s, sonar has been helping folks catch more fish. And while these original units still work wonders, […]
Insight Genesis™, the industry-leading online map-making service, announced today the recent launch of a beta version for Insight Genesis Social Map – a global, online database of coastal and inland maps generated by the Lowrance, […]
James Vladyka is owner and operator of Fish Hounds Outdoors in Benson Vermont and has been fishing the North East area his entire life. Since 2000 he has been specializing in guided fishing trips targeting […]
They call him “McStick.” As of Sunday, they can call him “McRock” too. Mike McClelland of Bella Vista, Ark., added a seventh Bassmaster title by a nail-biting 13 ounces over Mark Davis in Sunday’s final […]
Lowrance, a world-leading brand in marine electronics since 1957 – announced today the next-generation of Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRP series. Setting the standard for cutting-edge performance and easy-to-use fishfinding, the new affordable […]
Could be J Todd Tucker is the most pumped pro in the 108-man Bassmaster Elite Series field. He has good reason to be: The Moultrie, Ga., angler’s home water is Lake Seminole, the fishery for […]
Navico Holding AS, parent company of the Lowrance, Simrad and B&G brands, announced today that it has acquired Contour Innovations. Contour Innovations is a mapping and geospatial software company that created the LakeTrax platform, which […]
Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 – announced today the newest addition to its Elite and Mark family of compact fishfinder and chartplotter products, the Elite-4 […]
Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 – announced today its new Insight Genesis™ College Cup 2014 competition. Kicking off January 1 and running through December 31, […]
Lowrance has partnered with MotorGuide, a fishing brand with more than 50 years of experience designing and manufacturing electric trolling motors, to create PinPointConnect. This new interface integrates the Lowrance HDS Gen2 and Gen2 Touch […]
Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 – announced today the new SpotlightScanTM Sonar trolling-motor transducer. Introducing a new level of angler-controlled, surround-scanning underwater views, the new […]
The 2014 Bass Pro Shops Bassmaster Opens Series has something for everyone — whether they’re a top professional angler, an aspiring pro or simply a fan of the sport. Nine events in nine states covering […]
With the conclusion of the 2013 Bassmaster Elite Series, the majority of the 2014 Bassmaster Classic field is now set. Forty-four of the 56 eventual competitors in the “Super Bowl” of bass fishing have been […]
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