Fishing News - Fresh

Just What the Angler Ordered

From bass anglers looking for a better ‘trap’ to fish on world-renowned waters El Salto and Lake Fork, to walleye anglers jigging trophies through the ice on Lake Winnipeg and Erie—and for just about every […]

Bass Fishing

Skip Your Way to Unparalleled Catch Rates

Flat-sided baitfish represent critical components of the forage bases of many fisheries. In freshwater, shad, alewives, and even young-of-the-year sunfish and crappies are favorite targets, from trout and salmon to walleyes, bass and stripers. In […]

Top Fishing Headlines

New Colors in the Rainbow

Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic artificial lures. Produced through a highly intellectualized […]

Bass Fishing

The Goby Invasion

Round gobies have forever altered the ecology, and the angling landscape, of the Great Lakes and connected waterbodies. Since their discovery in the St. Clair River in 1990, these invasive stowaways from the Black and […]

Dominance in Bait Design Reaffirmed
Top Fishing Headlines

Dominance in Bait Design Reaffirmed

LIVETARGET lures are widely recognized for their anatomically accurate, three-dimensional designs and incredibly detailed, lifelike finishes. When these visual characteristics are coupled to actions proven to attract and trigger the wariest predators, the result is […]

LIVETARGET Swimbait ProTips Video
Fishing News - Fresh

LIVETARGET Swimbait ProTips Video

LIVETARGET advances angler education and technique tips for its new Swimbait Series by producing and publishing an informative three and a half minute video guide on proper swimbait gear and techniques lead by ProStaff angler […]

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Fishing News - Salt

LIVETARGET Saltwater Shrimp

Even for Las Vegas, the odds seemed unsurmountable for LIVETARGET to make it four in a row for “Best of Show” wins in the lure category, but the innovative new BaitBall design took top honors […]

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Bass Fishing

LiveTarget HFC Crawfish Crankbait

LIVETARGET announces the addition of the new HFC Craw to its already robust lineup of crawfish hardbaits. HFC stands for “hunt for center,” which is an engineered feature of this bait series that causes the […]

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Bass Fishing

BaitBall Series

Koppers Fishing and Tackle Corp. introduced a radical new fishing lure design as well as a new brand called ‘BaitBall’. The unique design implementation spotlights one of nature’s underwater survival events: the schooling formation of […]