A longstanding Leatherman favorite, The Signal is now available in three distinct colors allowing multipurpose users the ability to carry a tool that expresses their own personality through color and style. Order Link – https://www.leatherman.com/signal-439.html?dwvar_439_color=10&cgid=multi-tools#start=1
Launched in 2015, The Signal was designed for outdoor preparedness. It came equipped with 19 implements including a Ferro Rod for starting emergency fires and a safety whistle along with well-known Leatherman implements including the iconic pliers, 420HC combo-knife and saw. Encouraging more people to be prepared for the unexpected, the brand is launching three new colorways to empower even more users than ever to carry a multipurpose tool.
“Life-saving gear doesn’t have to look so serious,” said Lucy Davis, Leatherman’s industrial designer who is responsible for the new Signal color updates. “We want a tool that showcases the owner’s personality, one that they want to show to their friends. The reality is that a multipurpose tool can be intimidating. By adding these fun colors, the Signal becomes more approachable and enables more people to save the day in style.”
We’ve assembled a toolkit full of assets to help enrich your story below. Additionally, we’d happy to schedule a phone interview with Lucy Davis if you’re looking to tell a more in-depth story behind Leatherman. We’d love to expand on the brand’s renewed vision of multipurpose and how we’re using colors to invite more consumers into the brand than ever.