Spending in the overall hunting and shooting sports market grew 11% in 2018, according to a new market size report now available from Southwick Associates. Despite well-publicized decreases in the firearm and ammunition categories, 2018 […]
Southwick Associates has announced 2015 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2015 HunterSurvey.com and ShooterSurvey.com panels. In 2015, most frequently purchased […]
The Rocky Mountain Elk Foundation (RMEF) is launching an in-depth, extensive social media campaign at the Shooting, Hunting, and Outdoor Trade Show (SHOT Show) that highlights how Hunting Is Conservation. “Hunters play the primary role […]
Young anglers, female anglers and fishermen in urban areas are most likely to go years without fishing regardless of where in the country they live, a follow-up report commissioned by the American Sportfishing Association (ASA) […]
Feedback from manufacturers indicates nine of ten new products introduced by companies fail to meet expectations, costing millions of dollars in wasted research & development, tooling, production, inventory, and marketing. Southwick Associates helps hunting and […]
Southwick Associates has announced 2014 top selling brands for many hunting and shooting product categories. Several sources were used to compile this list, including Southwick Associates’ HunterSurvey.com and ShooterSurvey.com panels,
Fishing may be considered a sport to some, but to serious anglers, it is a lifestyle that drives how they spend their money, where they vacation and retire, and what they do in their free […]
Hunting is a rich American tradition often passed down from generation to generation. A recent survey by HunterSurvey.com reveals that passing that heritage along to younger people is still alive and well with nearly 46 […]
Southwick Associates, the nation’s premier outdoors market research firm, has announced the brands hunters and shooters purchased most frequently in 2013. Results were compiled from the 36,680 internet-based surveys completed by hunters and shooters who […]
Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2013. This list has been compiled from the 36,680 internet-based surveys completed by hunters and shooters who volunteered to participate last year […]
Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2013. This list has been compiled from the 18,559 internet-based surveys completed in 2013 by AnglerSurvey.com panelists. In 2013, sportfishing’s most frequently […]
Texas Update-Other States should take note: Fishing is a popular pastime in Texas that generates some serious bucks for the state’s economy. How much? According to the results a Southwick Associates survey conducted for the […]
Over the past seven years, Americans have shown a steady increase in hunting and fishing participation and a recent study initiated by the survey research team, Responsive Management, has revealed the top 10 reasons behind […]
Maintaining access to the best and most-up-to-date industry information is critical to any business seeking to improve profitability. Fortunately for companies in the hunting, shooting and fishing industries, Southwick Associates will be updating their detailed […]
The traditional image of men escaping for the weekend to experience the thrill and challenge of outdoor activities such as hunting, fishing and shooting may be as antiquated as the gender make-up in the boardroom […]
Filled classrooms at Hunter Safety courses are a good thing, but perhaps more important is the number of students that actually participate in hunting after they graduate. A recent survey, funded by the National Shooting […]
When the U.S. Fish & Wildlife Service (USFWS) recently reported the number of hunters grew by nine percent since 2006 and the number of anglers grew by 11 percent in that same time frame, sportsmen […]
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