Southwick Associates’ annual trend reports on the purchasing and activity habits of sportsmen have become essential resources for business leaders looking to guide their companies toward bigger profits in the outdoor industry. The latest reports, […]
Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and shooters. Women outdoors […]
Hunting is a rich American tradition often passed down from generation to generation. A recent survey by HunterSurvey.com reveals that passing that heritage along to younger people is still alive and well with nearly 46 […]
While public land access remains a persistent and major challenge for many sportsmen, privately owned land provides the majority of opportunity for today’s hunters. When asked to describe the type of land they hunted most […]
Southwick Associates, the nation’s premier outdoors market research firm, has announced the brands hunters and shooters purchased most frequently in 2013. Results were compiled from the 36,680 internet-based surveys completed by hunters and shooters who […]
A new survey conducted by Southwick Associates on what influences hunters’ and anglers’ purchases sheds light on how manufacturers in the hunting and fishing industry might best market to their consumers. For hunters, “personal experience” […]
Last year nearly 23 percent of hunters lost access to land they had previously hunted, while just over 20 percent of anglers had to change or cancel plans to fish because certain waters or access […]
When asked in a HunterSurvey.com poll if access to any of the places they tried to hunt in the past year had been restricted or placed off limits to them, nearly 23 percent of hunters […]
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