Lure Designer Mark Fisher Set To Retire
Fishing News - Fresh

Lure Designer Mark Fisher Set To Retire

With a name almost too perfect a fit for the job, Mark Fisher played a leading role in product development at Rapala® USA for nearly two decades, lovingly designing, testing and perfecting the brand’s best-in-class […]

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Walleye Fishing

Six Tips To Catch More Walleye

Among the differences between Rapala® pro anglers and recreational anglers is a depth of experience that enables the pros to avoid making — and repeating — common mistakes on the water. Here’s six unforced errors […]