Release fish – not lures.

That’s the message fishermen from coast to coast have been sharing with their fellow anglers. So far, thousands have signed the Pledge and are spreading the Pitch It message of fighting litter by properly disposing of worn-out soft baits. From tournaments to the classroom, there is no shortage of opportunities to drive awareness and make a lasting impact for clean water in your community. Below, you can read about three programs KeepAmericaFishing supported with posters, hand-outs, and resource information. Are you coordinating an event where you can educate fishermen on the Pitch It campaign and could use some support materials? CLICK HERE to send us a message.

Get Hooked Fishing Academy Oneida Lake in upstate New York is a haven for fishermen who use soft plastic lures to catch big bass. For the Get Hooked Fishing Academy, keeping those lures from turning into litter is more than just lip service. Read More »

Hooked On Fishing Hooked on Fishing welcomes opportunities to give back to their community. By promoting the Pitch It message, they were able to turn the tide on a negative trend.  Read More »

Illinois B.A.S.S. Nation Do you know how many soft plastic lures are used and discarded during a bass fishing tournament? Illinois B.A.S.S. was surprised.  Read More »