During Baselworld 2014 in Switzerland last week, ArmourLite, LLC proudly unveiled its newly expanded lineup of world-class timepieces capable of meeting the demands of today’s first responders and extreme outdoor enthusiasts. NEW Caliber Series Watches: ArmourLite expanded its line of Caliber Series lightweight polycarbonate tritium illuminated watches. First introduced at the 2014 SHOT Show in January, the Caliber Series timepieces feature ultra-lightweight polycarbonate case construction and an anti-reflective, scratch resistant sapphire crystal that’s sure to live up to the gritty, brute force demands of operators and outdoor extremists in every climb and place. Whether you’re a high-stakes first response operative, on the hunt in the Arctic Circle or knee deep in a 3-gun competition, you can depend on the rugged durability of your Caliber Series watch. These watches are powered by a Swiss Ronda 515 quartz movement and a 45-month battery. Green and orange self-luminous tritium-filled vials located on the hands, number markers and bezel provide 20+ years of continuous illumination in even the darkest of environments. A unidirectional rotating bezel with a tritium marker is ideal for keeping elapsed time. For the avid diver or outdoorsmen, the watches offer 200m of water resistance.
The Caliber Series’ extended lineup includes four color themes Black/White, Blue, Orange and Yellow and three different watch band material options. The AL601, AL602, AL603, and AL604 feature a nylon nato-based black band with color-themed stitching, the AL611, AL612, AL613, and AL614 feature a heavy duty black nitrile-butadiene-rubber (NBR) band and the AL611, AL612, AL613, and AL614 feature a black physical-vapor-deposition (PVD) stainless steel band. In all, the Caliber Series features twelve models priced from $299.00 to $375.00 (MSRP).
“We received a very positive reaction to the Caliber Series upon its introduction in January. We decided it was time to expand the line to offer customers more variety,” explains Ashley Diener, CEO of ArmourLite. “We find that our customers want choices when selecting a tritium illuminated watch and that’s what the Caliber Series now offers.”
About ArmourLite
ArmourLite revolutionized the watch industry as the first manufacturer to combine shatterproof glass construction with Tritium illumination. Designed to meet the demanding needs of law enforcement officers, military personnel, first responders and extreme outdoorsmen, their watches provide the ultimate synthesis of accuracy, durability, and ease of use in all light conditions. Designed from the ground up to eliminate the weaknesses inherent in other tactical watches, ArmourLite began by challenging a specialty glass manufacturer to adapt shatterproof glass technology to watch crystals. Through an exhaustive research and development process, ArmourLite created a shatterproof crystal that far surpasses the durability of traditional crystals.
The ultimate combination of durability, accuracy, and ease of use, ArmourLite watches set a new standard in timekeeping reliability. For more information on the ArmourLite and Isobrite lines of watches visit their website at www.ArmourLite.com.
BRIGHT ON TIME, ALL THE TIME