Bass Fishing
New Rapala OG Slim
From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a balsa, […]
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Top Fishing Headlines
This spring, sling the Rapala
Stock up now on Rapala® X-Rap® Long Cast Shallow plugs and keep an eye on the weather forecasts for South Florida. When the water warms a bit, Capt. Benny Blanco says, the tarpon bite […]
Ice Fishing
Catch cold-front walleyes on Lake of the Woods With Rapala
When cold-front walleyes aren’t found deep, target shallower flats with the Rapala® Slab Rap® and VMC® Rattling Spoons. And feel free to try offbeat tactics to elicit strikes. That’s what the In-Depth Outdoors TV crew […]
Fishing Tips
Rapala Shad Dancer Now Available In Smaller Size
Anglers asked and Rapala® delivered. The popular Rapala Shad Dancer® is available now in a smaller size. The new No. 4 model measures 1-1/2 inches — half an inch shorter than the original Shad Dancer. […]
Bass Fishing
Rapala DT cranks help Bolton win first FLW Tour tournament
Key decisions to stay and go – and what baits to throw – helped longtime Rapala® Pro Terry Bolton win his first FLW Tour tournament Monday on Sam Rayburn Reservoir in Texas. The first decision? […]
Bass Fishing
Rapala pros walk Terminator frogs all over the Mississippi
The word of the week in a recent Bassmaster whack-fest on the Mississippi River was “Frog.” And a Terminator Walking Frog Jr. helped several pros sprint to top finishes in the Elite Series event […]
Fishing News - Fresh
Roof Top Ice Fishing With Rapala At This Year Super Bowl
This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the MinneCentric Rooftop Experience, a charitable activation […]
Fishing News - Fresh
New Rapala Fishing Pro Series Video Game
Welcome to Rapala® Fishing Pro Series! Rapala® is looking to sponsor the next great angler to be part of their Pro Series team, do you have what it takes? Compete in world-class tournaments and daily […]
Bass Fishing
The New Glass Shad From Rapala Has Some Strengths You Should Use
When targeting mid-depth structure in clear water, you’ll find no better bait than a Scatter Rap® Glass Shad. The new Rapala®crankbait combines translucent color patterns, a classic Shad Rap® profile and an inimitable Scatter Lip™. […]
Fishing Tips
RAPALA BX BRAT WILL BULLY BASS INTO BITING
There’s a new bully on the block and bass better hide their lunch money. The Rapala® BX™ Brat features a balsa core encased in a brawny co-polymer shell, so this unpredictable square bill bait can […]
Top Fishing Headlines
Rapala RipStop Jerkbait – NEW From ICAST
Aptly named, the Rapala RipStop Jerkbait is built with a one-of-a-kind body style that lessens forward travel after each twitch, delivering a unique action that is unlike anything bass have ever seen. Built with a […]
Bass Fishing
Modifying a Rapala Shad Rap to Catch More Bass! (video)
Mike Iaconelli discusses how he likes to modify one of his top baits to use in cold water conditions – the Rapala Shad Rap.
Fishing News - Fresh
14 IGFA WORLD-RECORD FALL TO RAPALA LURES
Rapala doesn’t just have a rich history, it makes history. More International Game Fish Association world-record fish were caught in 2016 on Rapala lures than on any other brand of baits, again. Among the 14 […]
Ice Fishing
Spoon up bigger and better bites – VMC/Rapala Tip
Fish the right VMC spoon at the right time and place this winter and you’ll put more and bigger fish on the ice. “You’ll know in the first hour if they want an eye-catcher spoon […]
Ice Fishing
Choose The Right Rapala Tools For Your Next Ice Fishing Trip
For jobs both big and small, the right tools make tasks much easier and enjoyable. Before hitting the ice this season, make room in your bucket or sled for the following ICE FORCE accessories. Floating […]
Top Fishing Headlines
Chase Prowling Predators with the Rapala SRDH Jerk
When walleyes are chasing suspended ciscoes, smelt and similar baitfish in deep basins, Tony Roach is confident anglers will connect with them on the new Rapala® Scatter Rap® Deep Husky Jerk® baits. “In deep-basin situations […]
Fishing News - Fresh
When The Bottom Gets Grabby-Rapala Slab Rap
When the bottom’s almost as likely to grab your bait as a gamefish, a light, slow-falling, lipless crankbait will likely get more bites and less hang up. That’s why Tony Roach has been throwing the […]
Top Fishing Headlines
Pull Rapala Scatter Rap Deep Husky’s For Success
When walleyes are chasing suspended ciscoes, smelt and similar baitfish in deep basins, Tony Roach is confident anglers will connect with them on the new Rapala® Scatter Rap® Deep Husky Jerk® baits. “In deep-basin situations […]
Fishing News - Fresh
Rapala Commemorates 80th Anniversary With New Brand Film
Rapala Commemorates 80th Anniversary with new Brand Film – Rapala released “The Search,” a brand vignette, today in honor of its 80th Anniversary. Inspired by the passion that drives every fisherman or woman, it tells […]
Fishing News - Fresh
Rapala Scatter Rap Shad Deep
One of the best multi-species, all-season crankbait lineups just got better with the release of the Scatter Rap® Shad Deep. Combining the inimitable balsa buoyancy and baitfish body of a Shad Rap® with a deep-diving […]
Fishing Tips
Sling An Original Floating Rapala This Spring And Summer
Lure fads come and go, but fish still fall for the Original Floating Rapala. And they always will. “To me, it’s the purest form of an artificial lure that there is,” says Bassmaster Elite Series […]
Bass Fishing
Modifying a Rapala Shad Rap to Catch More Bass! (Video)
Mike Iaconelli discusses how he likes to modify one of his top baits to use in cold water conditions – the Rapala Shad Rap. The benchmark other crankbaits are measured by, the Shad Rap® closely […]
Fishing Tips
Get Red-Hot Bites In Cold Water With Rapalas
When the water’s cold, Rapala baits are red hot. If you’re not slinging Shad Raps, Husky Jerks, X-Raps, or DT’s this time of year, you might as well stay home. So says a Who’s Who […]
Fishing Tips
Rapala pros provide cool tips for best cold-water baits
Want a Master’s class in the best baits to throw in cold water? Watch Rapala® pros Mike Iaconelli, Brandon Palaniuk and Ott DeFoe in the Bassmaster Classic. To be contested March 3-6 on Oklahoma’s Grand […]
Fishing News - Fresh
Rapala & Daily Catch Lands on iOS
GameMill Entertainment and Concrete Software have caught and released Rapala® Daily Catch, a one-touch, pro-fishing game available on iOS and Android smartphones and tablets. Travel to beautiful, real-world, 3D environments across North America to hunt […]
Boat News
Don’t launch your boat without Rapala® tools on board
Made by angers for anglers, Rapala® accessories will make your time on the water effortless with just the right tool for the job. So don’t launch your boat without Rapala Stainless Steel Pliers, a Mini […]
Fishing News - Fresh
Rapala Scatter Rap Tail Dancer
Troll much? You’ll go bananas for the new Scatter Rap® Tail Dancer®. Combining the wild, wide-tail action of a banana-shaped balsa body with the evasive, erratic action of the Scatter Lip™, Rapala’s newest offering is […]
Fishing News - Fresh
FATHER’S DAY Gift Guide From Rapala
From helping you reel in your first sunny off the dock, to netting a wall-worthy fish together, few bonding moments create lasting memories like a day of fishing with Dad. While just wetting a line […]
Fishing News - Fresh
Rapala’s New Shadow Raps Shimmy Seductively While Suspending
At day’s end, a shadow doesn’t die, it slowly fades away. So it is with Rapala®’s new suspending jerkbait, the Shadow Rap®. Combining a horizontal struggle with a vertical fade, it perfectly mimics a minnow’s […]
Fishing News - Fresh
Shad Raps and Shadow Raps top Rapala® pros’ picks for Bassmaster Classic
Some proven winners and a hotly anticipated newcomer are favorites to win the 2015 Bassmaster Classic this month on South Carolina’s Lake Hartwell. And that’s just the baits! The same can be said for the […]
Ice Fishing
Downsize Your VMC Spoons, Trigger X Plastics & Rapala Hardbaits For January Fish
Smaller VMC® spoons, Trigger X® soft baits and Rapala® jigging baits are all putting fish on the ice this month, report ICE FORCE™ pros from across the Ice Belt. “It’s time to put the cannons […]
Fishing News - Fresh
Rapala Releases Ultra-Light Rippin’ Rap
Responding to the growing popularity of popping and jigging lipless crankbaits for multiple species, Rapala® has developed the new Ultra Light Rippin’ Rap®. “Traditionally, big rattling baits have called in fish really well, but sometimes […]
Fishing News - Fresh
Rapala Black Friday Sales!
Free Standard Ground Shipping On Qualifying Orders Over $25 Before Taxes, Surcharges And Shipping Offer Details: Qualifying orders over $25 before taxes, surcharges, and shipping will receive free standard ground shipping. Taxes and Surcharges are […]
Fishing News - Salt
Step into the surf with Rapala, Storm and Williamson
Step into the surf and hook a false albacore on beautiful fall days in the Northeast and you may never need step foot on fishing boat again, says veteran Northeast surfcasting fanatic Chris Shoplock. And […]
Bass Fishing
Rapala DT Available in New Ike’s Custom Ink Colors
From the tattoo parlor to the bait shop, the Rapala® DT® series is ready to roll up a sleeve and show off four fresh, new Ike’s Custom Ink colors – Girlfriend, Rasta, Mule and Bruise. […]
Hunting News
Rapala Fillet Knives
Whether you’re headed to water or woods this fall for fins, fur or feathers, be sure to pack a rapala fillet knife. “One of those goes in my field bag wherever I go, whether I’m […]
Top Fishing Headlines
New From Rapala: Scatter Rap Jointed
Walleyes, Pike, Pickerel, Big Slabs, Reds, and all Bass will find this a nice treat. Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body […]
Bass Fishing
Tips from Rapala Pro Brandon Palaniuk
No matter where you live or what species you target, there’s a bait that will put fish in your boat this spring. Bassmaster Elite Series angler and Rapala pro-staffer Brandon Palaniuk is looking forward to […]
Bass Fishing
Wheeler Wins BASSfest With Rapala, VMC & Sufix
Knowing when to throw which baits where was the Key to Jacob Wheeler’s win last week on Tennessee’s Lake Chickamauga in Bassmaster’s first-ever BASSfest. He caught most of his biggest fish on a Rapala® DT® […]
Fishing News - Salt
Great Father’s Day Gift Ideas From Rapala, PT 2
A welcome change from unwrapping the clichéd necktie or bottle of cologne, this Father’s Day, help dear old dad satisfy his thirst for aquatic adventure with the gift of best-in-class saltwater gear from Rapala® and […]
Fishing News - Fresh
Great Father’s Day Gift Ideas From Rapala, PT 1
A welcome change from unwrapping the clichéd necktie or bottle of cologne, this Father’s Day, help dear old dad satisfy his thirst for aquatic adventure with the gift of best-in-class gear from Rapala® and Respected […]
Product Videos
Bass Fishing
Help Rapala Fight Childhood Cancer
Don’t let an upcoming opportunity to fight childhood cancer be the one that got away. Fish in – or pledge funds towards – the 15th Annual Dick Hiley St. Jude Bass Classic to benefit St. […]
Fishing News - Fresh
11 World Records Caught on Rapala Lures in 2013
Want to catch an International Game Fish Association world-record fish? Better spool up Sufix® line and tie on a Rapala® lure. More IGFA world-record fish were caught on Rapala lures last year – 11 – […]
Bass Fishing
Rapala DT-6s Make A Mark At The Classic
Three of the top five finishers in the 2014 Bassmaster Classic caught many of their fish on Rapala® DT®-6 crankbaits, including winner Randy Howell. “This is what I caught a good bit on this week,” […]
Fishing News - Fresh
Rapala® Clackin’ Magnum
Hand tuned and tanked tested, the Rapala® Clackin’ Magnum® has made its mark on the saltwater scene. Now, to keep inshore and offshore die-hards in the game longer, Rapala introduces the new Clackin’ Magnum size […]
Fishing News - Fresh
Rapala Supports Fisheries Conservation
Through an effort to conserve North America’s fisheries, Wildlife Forever has recently launched an exclusive membership offer through the North American Fishing Club and Rapala Lure company that’s a must have for any angler. The […]
Bass Fishing
Big Wins for Rapala Pros
For Rapala bass pro Mike Iaconelli, it was literally go big, or go home. If Ike didn’t win the recent Bassmaster Northern Open on Lake Erie, he would not qualify for a 15th-consecutive Bassmaster Classic, […]
Product Videos
Fishing News - Fresh
Rapala Scatter Rap
Kicking off this patent pending, groundbreaking series, the Scatter Rap® Crank features a balsa body with a curved or ‘Scatter Lip,’ which creates the most evasive, erratic, aggressive sweeping action ever seen. “This family of […]