Discovery’s Shark Week has made its biggest ratings splash yet in several key ratings categories, including a first-place finish among all networks – broadcast and cable – in men under 50. The 27th edition of Shark Week (Aug. 10-16) became the most-watched ever for the event in women 18-49 (639,000), women 25-54 (621,000) and adults 25-54 (1.4 million), according to Nielsen’s “live plus same-day” estimates. The women 18-49 total is also the highest ever for any week in Discovery history.
During the seven-day stretch, Discovery had six of the top 10 ad-supported cable originals among adults 18-49, adults 25-54 and men 25-54 and eight of the top 10 among men 18-49.
For the week of Aug. 11-17 (which included the final six nights of the event), Discovery was the No. 1 primetime cable network in adults 18-49 (1.17 million), adults 25-54 (also 1.17 million) and adults 18-34 (540,000). And in men 18-49, its 636,000 made it the No. 1 network on all of television.
Overall, a cume audience of more than 42 million tuned into the network during Shark Week – third best all-time for the event, behind only 2010 and 2013. The average audience during any minute was 2.48 million, according to Nielsen.
Read more in Variety Magazine at http://variety.com/2014/tv/ratings/discoverys-shark-week-sets-ratings-record-among-women-tops-all-of-tv-in-young-men-1201286183/
.